Airline: Identity, Design And Culture.

"A United Airlines stewardess chats to a passenger in a simulated cabin of a Douglas DC-10, 1968."

"According to a spokesman at Southwest Airlines of Texas in 1973, when stewardesses were interviewed for jobs, he started with their legs and worked up to their faces."

"American Airlines stewardesses face the press in the mid-1970s."

"Florida-based National Airlines introduced a new uniform in 1971. It evolved from a list of design features suggested by stewardesses themselves. 'Uniforms that purr' were to be worn by all National's 1,000 stewardesses. The topcoat was of simulated tigerskin with a full-notched collar and six double rows of buttons, and there was a 'tigerskin' hat to match."

"In stark contrast (often to the point of prudishness) shown by most airlines to that date, in 1973 Southwest Airlines threw caution to the winds with its stewardess uniform. 'The girls must be able to wear kinky leather boots and hot pants or they don't get the job,' said the airline's male bosses."

"Icelandic Air Stewardesses pose with a model Douglas DC-8, 1960s."

"BEA's classic tailoring, 1960."

"Pucci's bubble helmet was in the days prior to the air-bridge to protect the coiffure from wind and rain on the walk from the terminal to the aircraft. A Braniff International stewardess models the plexiglass headgear at John F, Kennedy Airport, New York in 1965."

"'Braniff Babes', as they were known, are seen here modelling Pucci's 1966 uniforms on board a full-size model of the Boeing SST (supersonic transport). The SST was Boeing's answer to the Concorde, but never got off the ground."

"The interior of the private DC-9 as decked out for Playboy's chief, Hugh Hefner."

"He took delivery of the jet from from aircraft manufacturer McDonnell Douglas in January 1970 and dubbed the aircraft, 'Big Bunny'."

"Black leather abounds, as does the ashamed use of animal pelts for the bed spread."

All images and text taken from 'Airline: Identity, Design And Culture' by Keith Lovegrove.

There are many more fabulous flight attendant images at the 'Thrilling Wonder' blog.